Put your brand on the ice with Sno-King Hockey.
Three rinks. One captive, high-income regional audience. Sponsor Sno-King Amateur Hockey Association and Sno-King Ice Arenas — and reach Eastside families every week, all season long.
A natural alignment — community, performance, and reach.
Sno-King Amateur Hockey Association and Sno-King Ice Arenas serve overlapping families across three rinks and dozens of programs. Sponsorship here isn't an ad buy — it's a strategic community presence.
Sno-King has powered Eastside and South King County hockey for decades. Sponsorship plugs your brand into an organization families already trust.
Hockey families are loyal to the brands that support them. They're engaged, active, and make repeat purchase decisions for households of 3–5.
Snoqualmie, Kirkland, and Renton — one sponsorship reaches the Eastside, Seattle, and south King County with a single conversation.
5 National Championships plus district, state, and league titles. Your brand stands next to a program known for results.
Youth sports sponsorship creates loyalty.
Source: National YouGov Sport study of U.S. youth sports parents, 2025–2026.
Three rinks. One captive, high-income regional audience.
Sno-King isn't drive-by traffic. Across Snoqualmie, Kirkland, and Renton, families and adult players spend an average of 1.5 hours per visit, multiple times per week, all season long — pulling from across the Eastside, Seattle, and south King County.
- 1.5 hours per visit (average) — families spend quality time at the rink.
- Multiple visits per week — consistent exposure all season.
- Not drive-by traffic — audiences are captive, engaged, and local.
- 1.5 parents per athlete — every kid brings a household.
- Thousands of door swings at each location, every week.
- Proven excellence — 5 National Championships, plus district, state, and league success.
- Developing athletes & leaders — from first glide to elite forwards, defenders, and goalies.
- Stronger community — engaged families and lifelong connections beyond hockey.
- Adult leagues too — captive adult players alongside youth families.
Teams travel from across the PNW to Sno-King rinks.
Sno-King hosts visiting teams and families from every corner of the Pacific Northwest and into Western Canada. Every tournament weekend funnels new households through the Sno-King rinks, putting your brand in front of audiences well beyond the Eastside. The Sno-King Girls Tier 1 team travels all over the West, and teams come in from the same areas to Sno-King rinks every season.
Something for every age, every season.
Ages 8 through high school seniors — travel teams, development programs, and competitive figure skating.
Multiple divisions and skill levels with consistent weekly ice time and a built-in community of players.
Instructional classes that bring families back to the rink week after week.
Open sessions for the broader community — casual skaters, date nights, and family outings.
Multi-day camps and regional tournaments that draw visiting families and out-of-town teams.
Concentrated repeat exposure across Snoqualmie, Kirkland, and Renton — the full Eastside and South King County catchment, every week of the year.
Many ways to put your brand in front of Sno-King families.
From under the ice to on every player — here are the four placement tiers we offer.
Your logo embedded under the ice and your name attached to every Sno-King communication — emails, schedules, social, and announcements. The most visible, always-on placement we offer.
Your logo on the team shorts or team tops — worn at every practice, game, and tournament across the Pacific Northwest.
Premium rink banners and dasher boards — center-ice, end-wall, and rink-side placements seen by every family, every game, all season.
Lobby TV rotations, scoreboard placements, pop-up displays at tournaments, table-top activations, printed programs, website presence, and more — we'll co-create the mix.
Sponsorship packages — choose one rink or all three.
Three tiers, structured per-rink, so you can scale your presence from one location to the full Sno-King footprint. All fees are annual.
- Rink naming rights
- TV screens
- Website inclusion
- Newsletter / email feature
- Social media promotion
- Mural banner
- TV screens
- Website inclusion
- Dasher board
- Website inclusion
| Asset | Snoqualmie | Renton | Kirkland |
|---|---|---|---|
| Dasher boards | $2,200 | $1,800 | $2,000 |
| Mural banner | $10,000 | $8,000 | $8,000 |
| Zamboni wrap | $7,000 | $6,000 | $6,000 |
| TV screens | $2,000 | $1,500 | $1,500 |
| Website inclusion | $1,000 | $1,000 | $1,000 |
All fees are annual and quoted per rink. Multi-rink packages available. Limited inventory — reserve your spot today. · advertising@snokingice.com · (425) 227-1000
Your brand belongs at Sno-King.
Sponsoring Sno-King Hockey isn't an ad buy — it's a year-round seat at the table with the families who power Eastside and South King County hockey. Let's put a package together. Tell us what outcomes matter most to you and we'll customize an offering that delivers.